Our Products
After almost 40 years of innovation and manufacturing in hair-care products, the history of Barex Italiana is still being written. Since 1967, it has been investing in capability, research and technology profiting in each of these sectors to create a unique range of products.

Indeed, Barex Italianas mission has always remained the same: ‘beauty through well-being: philosophy, science, aesthetic. Barex Italiana has a broad range of customers that comprises hairdressers, showbusiness personalities, beauty farms and hair-artists, all seeking hi-quality treatments. A strong market orientation enables us to share with our audience the colours, the scents, the values, and the tradition of our country through excellence in formulas and service.

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